An Inexpensive Way To Expose Your Business
An Inexpensive Way To Expose Your Business
Whether you are a home based business, a small business or just starting out, you will need a marketing strategy so let’s get right to the point. There are many reasons Social Media can be a productive marketing platform.
What is Social Media?
Social Media Marketing is an online networking process that allows you to expose your website and business, drive traffic to your site and create credibility. Traditional advertising like newspaper and radio are far too expensive for the average business owner and so Social Media is the inexpensive way to get the recognition you need.
What are the benefits?
Social Media enables you to get the message out faster and to more people. Through the more traditional channels it may take hours or days for your information to reach a consumer whereas the Social Media vehicle allows your news, audio, videos and other content to reach a consumer instantaneously. Another benefit is that it can be a useful tool for enhancing your brand and image through content released through blogs and articles.
What is my next step?
The most difficult part is starting something new. With so many different Social Media sites, it can be overwhelming. The most obvious place to start is sites like Facebook, twitter, Blogger, LinkedIn etc.. Once you register to these accounts, create a professional profile and start building communities is when these sites become the most valuable. You will need to start creating articles to post to blogs and article sharing sites, you may want to create a contest or host an event to lure fans to your site pages. The possibilities are endless. The main thing you should realize is that the actual information that you release on these sites is what draws attention to your website and will determine whether the consumer is more likely to purchase your product or service.
You may want to start researching the different sites and what is involved to help determine the right sites for your Social Media Campaign. You’ll want to figure out how often you want and are able to post content to the different sites. You may want to post on a daily, weekly or even monthly basis. It’s also wise to remember that if you do not have the time yourself and if your budget permits, you may also search for sources that can maintain your platform for you which is still more cost effective than traditional marketing.
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